Writing & Expression: Masters · Wang ZengqiFlavor in Plainness · Poetry of the Everyday · Vernacular & Classical · Story Without Plot
BigCat's Writing
Wang Zengqi, a student of Shen Congwen, has been called "the last true man of letters in China." He wrote nothing dramatic — only salted duck eggs, gardenias, small people in the market — yet you read him once and remember for life. Today, his craft: how to make plain words carry flavor, how to find poetry in a single meal, how to let vernacular, dialect, and classical Chinese each take their place in one sentence, and how to raise a character with atmosphere alone, no plot required. This craft of "plainness" is exactly what today's workplace writing — drowning in big words — lacks most.
Principle 01
Flavor in Plainness: Plain Doesn't Mean Bland
Flavor in Plainness — Restraint, Not Blandness
Wang Zengqi · Plainness · Restraint
The Principle in One Line
All his life Wang avoided big words like "profound" and "magnificent." He believed the plainest word and the single accurate stroke leave the longest aftertaste. Plainness hides the flavor inside the ordinary; it doesn't drain it out.
"What I pursue is not profundity, but harmony."
— Wang Zengqi, Preface to Selected Works of Wang Zengqi (1987)
Why It Works
Why does plain carry more flavor? An ornate adjective "feels on the reader's behalf" — it says everything, leaving the reader nowhere to rest. One accurate, ordinary detail "invites the reader to feel" — and a flavor you taste yourself is the one that stays. Power isn't in force; it's in precision. This is the antidote for engineers writing weekly reports and postmortems: the more important you want to sound, the more big words you stack — "strategic," "disruptive," "milestone" — until the reader retains not one image.
Revision in Action
The launch was an unprecedented, resounding, phenomenal success.We shipped Friday. By Monday, 4,000 people had signed up.Cut the three superlatives; keep only a verifiable action and a number — and "success" stands up on its own, more credible than any shout.
这道家乡菜色香味俱全,令人食指大动、回味无穷,堪称人间至味。咸鸭蛋,筷子头一扎下去,吱——红油就冒出来。The "after" is Wang's own line from Duck Eggs at Dragon Boat Festival — not one adjective, yet the egg lives before your eyes. That is plain with flavor.
When to Use It + Common Traps
✓ Weekly reports, postmortems, product narrative, personal essays — anywhere you want to be remembered, not to bombard
✓ Editing check: circle every big word (major, ultimate, disruptive) and swap it for a detail concrete enough to be seen
✗ Trap: writing "plain" as "mediocre" — plain requires precision; every word weighed. Laziness isn't plainness
✗ Trap: mistaking a pile of ornate words for style — you've stolen the reader's right to feel
This Week's Exercise + A Question
Write a paragraph about a food or scene you know well. Rule: no idioms, no superlatives — only the plainest words, one detail made precise, letting the flavor emerge on its own. Question: "Plain with flavor" and "plain and flavorless" are separated only by precision. How do you tell whether your stroke is precise, or just lazy?
Principle 02
Poetry of the Everyday: Find What's Worth Writing in a Meal, a Weed
Poetry of the Everyday — The Small Made Worth Writing
Wang Zengqi · The Everyday · Warmth
The Principle in One Line
Wang wrote only small things: a bowl of fried rice, an autumn rain, a woman selling duck eggs. His gift was to reveal the poetry an unremarkable day already holds. Poetry isn't in the distance; it's by the well you pass every day and never see.
"I am a Chinese-style, lyrical humanist."
— Wang Zengqi, Preface to Selected Works of Wang Zengqi (1987)
Why It Works
"Lyrical humanism," as craft, means looking at concrete people and things with warmth — never from above, just watching honestly how a meal, a tree, a craftsman lives — until, looked at deeply enough, poetry rises on its own. This isn't the writer's privilege alone. Leaders writing about teams and culture slide easily into "we pursue excellence, we embrace change," lines anyone could say. Wang's way: don't write the abstract "culture" — write one warm everyday moment; what it holds convinces more than a dozen value slogans. The abstract gains weight through the concrete; the grand gains warmth through the everyday.
Revision in Action
Our team culture is built on deep collaboration and shared passion.Every Friday someone brings donuts. By 9:15 the box is empty and the whiteboard is full.Swap the abstract "collaborative culture" for a Friday morning you can see — the reader believes the donut box, not the slogan.
家乡的美食承载着我对故土深沉的眷恋与浓浓的乡愁。我们那儿,入秋头一场雨过后,街口就有人挑担卖新炒的白果,五分钱一包,烫手。Not one word of "homesickness" — only rain, a shoulder-pole, hot ginkgo nuts — and the longing rises from the picture itself.
When to Use It + Common Traps
✓ Team-culture narrative, personal essays, tributes and farewells — anything meant to carry warmth
✓ Replace each abstract emotion (passion, craft, belonging) with a concrete scene full of detail
✗ Trap: poetry for poetry's sake — forcing a filter over the ordinary reads as sentimental. Wang's poetry is seen, not applied
✗ Trap: piling on emotion-words — the reader feels you straining, not the thing itself moving them
This Week's Exercise + A Question
Pick the most ordinary thing in your team or life (a lunch, a commute morning) and write a paragraph. Rule: no emotion-words (love, moved, cherish) — only concrete actions and objects, letting the feeling surface. Question: the everyday is everywhere, so why do most people fail to "see" its poetry? Where is that seeing trained?
Principle 03
Vernacular & Classical: Plain Base, Vernacular for Life, Classical for Rhythm
Register Blending — Vernacular for Life, Classical for Rhythm
Wang Zengqi · Language · Register
The Principle in One Line
Wang's sentences are good because of the mix: a clean vernacular base, a pinch of dialect for liveliness, and the terseness of classical Chinese to give it bone. Vernacular gives the words warmth; the classical gives them rhythm — each in its place within one sentence.
"To write fiction is to write language."
— Wang Zengqi, On the Language Problem in Chinese Literature (1988)
Why It Works
Wang has an even more important line: "The beauty of language lies not in any single sentence, but in the relations between sentences." Don't just carve at one sentence — listen to the whole passage's breath: the interplay of long and short, plain and refined, fast and slow. His secret is to avoid extremes: never the stiff posture of all-classical, never mere chatter, but letting the freshness of the spoken and the terseness of the classical season each other. For a bilingual writer this transfers directly: English too has the short Anglo-Saxon word and the long Latinate one, and good prose never leans on big words alone — plain short words carry the base, and the occasional precise formal word lifts it.
Good language lives not at either end but in the ratio — plain base, vernacular for freshness, classical for rhythm
Revision in Action
We must endeavor to facilitate the utilization of these resources going forward.Let's put these to use.endeavor / facilitate / utilization pile up to sound weighty, but they only create distance. Swap in short Anglo-Saxon words — stronger, and closer to the reader.
他对此表现出了一种极其不情愿的态度。他老大不愿意。The first is stiff translationese, all filler; the second is one spoken phrase — fresh, short, exact. That warmth a "proper" word can't teach.
When to Use It + Common Traps
✓ All prose reaching for "idiomatic and re-readable"; and the formal/plain ratio in English too
✓ Read your edit aloud: whatever sounds stiff or posturing has lost the ratio — swap for a plainer, more everyday phrasing
✗ Trap: believing formal words and big words = sophistication, stacking them into bureaucratese that walls off the reader
✗ Trap: overcorrecting into all slang and memes — fresh, yes, but it won't survive a second reading
This Week's Exercise + A Question
Take a "proper" piece of your writing (an email, an explainer) and delete the posturing words (utilize, leverage, endeavor, in order to), replacing them with how you'd say it aloud to a colleague — then read it again. Question: the spoken is fresh but slack; the classical is terse but distant. This "ratio" has no formula — what do you use as your ruler: the ear, or something else?
Principle 04
Story Without Plot: Raise a Character on Atmosphere, Not Conflict
Atmosphere as Character — Story Without Plot
Wang Zengqi · Atmosphere · Plain Depiction
The Principle in One Line
Wang's fiction has almost no dramatic plot; it runs loose, like an essay. He said he was no good at telling stories and disliked inventing them. His characters aren't driven by conflict — they come alive through the atmosphere built from detail. He called this craft "painstakingly-crafted casualness."
"Painstakingly-crafted casualness."
— Wang Zengqi, on his own style (Complete Works of Wang Zengqi)
Why It Works
"Casual" is the surface: it reads as offhand, this line and that. "Painstakingly-crafted" is the core: every seemingly idle detail is quietly building a person. He had a maxim — "atmosphere is character": you needn't state what someone is like; write enough of the light, the sounds, the actions around them, and the person stands up inside the atmosphere. This is the Eastern version of Didion's "let the detail deliver the verdict," and just as sharp in workplace writing: rather than pinning the label "dedicated, perfectionist" on a review (anyone can pin it, no one believes it), give a picture that can be seen. A label is your judgment; a detail is the reader's — and only the latter persuades.
Revision in Action
Sarah is an incredibly dedicated and detail-oriented engineer.Sarah's PRs come back with forty comments—all her own, on her own code.Cut the empty labels dedicated / detail-oriented; give a picture: forty notes on her own code. The person stands up in the detail — no stamp of approval needed.
李工是个非常敬业、追求完美的工程师,对工作一丝不苟。李工的屏幕总开着三个终端。凌晨两点的 commit 记录里,常有他的名字。No verdict, only two verifiable details — and "dedicated" rises from the atmosphere, worth more than a hundred praises.
When to Use It + Common Traps
✓ Performance reviews, bios, team stories, eulogies and references — any writing that must make a person believable
✓ Editing check: circle every label describing a person (dedicated, smart, reliable), swap for one behavior concrete enough to be seen
✗ Trap: mistaking "loose" for "sloppy" — Wang's looseness is painstaking; every idle stroke earns its place. True mess is unclear thinking
✗ Trap: worshipping conflict, manufacturing drama — and losing the most moving breath, the one in the plain
This Week's Exercise + A Question
Write a short intro to a colleague you know well. Rule: not one evaluative adjective (no dedicated, smart, careful) — only concrete things they've done and details around them, letting the reader draw the conclusion. Question: "atmosphere is character" is lovely, but reporting often demands "conclusion first." When should you raise a person slowly through atmosphere, and when should you land the verdict in one line?
— Going Deeper —
Can Wang's "plainness" survive today's attention economy (clickbait, pulp, short video)?
Plainness's rival was never spectacle — it's "unmemorable." Clickbait wins on three-second stimulation and loses because you forget it as you finish; Wang wins because one accurate detail lodges in you for decades. Want instant traffic, use strong stimulus; want lasting trust and aftertaste, use plain and precise. This holds especially for a personal brand — you want to be remembered and trusted, not swiped past. Plain isn't weak; it bets on retention over the burst.
"Let the detail speak" is lovely, but a decision memo demands "conclusion first." Do they conflict?
No conflict — division of labor. A decision memo wants the reader to "act," so it must lead with the conclusion, zero ambiguity; here atmosphere is noise. Wang's craft serves elsewhere: when you want the reader to "believe a person, remember an event, be moved by a scene" — reviews, team stories, a vision close. Masters layer within one piece: the body leads with conclusions to make things clear, and only in the one or two places that must raise a person do they bring out detail and atmosphere. It depends on whether you want the reader to "do" or to "believe" right now.
Is the vernacular/classical ratio the same in Chinese and English? English has no "classical."
The mechanism transfers; the materials differ. Chinese's "vernacular" is dialect and speech, its "refined" is classical terseness and parallelism; English's "plain" is the Anglo-Saxon short word (get, put, break), its "refined" is the Latinate long word (facilitate, utilize, endeavor). Good prose in both avoids extremes: plain short words as the base, an occasional precise formal word to lift. The difference: Chinese classical also carries rhythm (parallelism, four-character cadence), while English formal words carry "weight" more than "rhythm." The ear is the shared ruler on both sides.
"Painstakingly-crafted casualness" — can this be taught, or is it only talent?
It can be trained, but you train "cutting," not "adding." The casualness is hiding the painstaking traces: write it full, then delete, pass after pass, everything that "looks like effort" — big words, explanations, the crutches of transitions — until what remains looks effortless. Talent sets your ceiling, but that unforced ease is ground out almost entirely through repeated cutting. The casualness the reader sees is the effort you spared them.