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BLOG DEEPREAD · 15 · exurbe.com

Ada Palmer
The Golden Age Is a Fundraising Instrument

August 2011 to present · 141 posts · 15-year span · wildly uneven (31 posts in 2011, one in 2023, eleven in 2025 — almost all short book-launch pieces — most recent 29 Jan 2026) · one clear pivot around 2014, from a Florence food-and-travel blog into a venue for long historical essays · This page is based on 11 posts read in full, from August 2011 to January 2024, five of them from the earliest period

In the 1200s, average life expectancy in Italy was 35 to 40. By 1500 — solidly the Renaissance, Leonardo at work on the Mona Lisa — it was 18.

Cut in half. Walking from the "dark" Middle Ages into the "golden" Renaissance cost Italians half their lives.

Ada Palmer says that whenever she gives those numbers live, the stunned silence is followed by a guy objecting that they're deceptive, she's including infant mortality. She has the answer ready: the medieval 35 includes it too, so the drop is just as real. Fine — exclude everyone who died before 12, and you go from 54 down to 45–48. Still a drop. And infant mortality in the first year held steady at 28% on both sides. What fell out was children who survived their first year and then died between two and twelve, of newly circulating diseases.

Why did it drop? Her answer is one word:

Why did life expectancy drop? Counter-intuitively the answer is, largely, progress.Black Death, COVID, and Why We Keep Telling the Myth of a Renaissance Golden Age, 2020

Statecraft improved, so rulers could raise money, so armies got bigger, so wars killed more. Metallurgy and chemistry improved, so there were daggers designed to leave wounds that would fester. Trade and insurance improved, so English wool could travel to Italy for oiling and spinning — and plague could travel with it. Banking improved, so a single family could grow rich enough to field more soldiers than its own city-state's government, which made coups routine: most Italian cities saw at least four violent regime changes in the 1400s, some as many as ten or twelve. The Knights Hospitaller normally required four generations of nobility to join; for Italians they dropped it to two, because otherwise there would have been no one.

Which raises the question: how did an era that awful produce the Mona Lisa, the David, and the design for St Peter's?

Palmer's answer is the least romantic and most explanatory thing this site has read in a while: those masterpieces are not the fruits of peace, they are symptoms of panic.

Legitimacy is a thing that runs entirely on belief. "The secret we all know is that governments, countries, laws, they're all just a bunch of stuff we made up." They exist only while everyone keeps agreeing they do — more dependent on belief, she says, than Tinkerbell. A duke who just took power by murdering his uncle, and who may be murdered by his nephew, needs everyone to agree he belongs there. The cheapest thing he can buy is spectacle: an intimidating palace, a big parade, an equestrian statue in the square everyone walks past, an expensive tutor so the prince knows Greek. Culture is a form of political competition — if war is politics by other means, so is culture, at lower risk.

Hence her formula: (A) rising wealth + (B) rising instability = (C) a surge in art and innovation. Not because people finally had the leisure, but because they had just survived three civil wars and were hoping to avoid a fourth. Florence's Laurenziana library cost more, as a share of GDP, than the Moon landing.

So where did "the Renaissance was a golden age" come from in the first place? She traced it, and the source stops you: the Renaissance invented it about itself.

Petrarch was the first to describe the centuries after Rome as one long age of ash and shadow. Then, in the 1420s–30s, Leonardo Bruni of Florence formally cut history into three parts — ancient, middle, modern. That is where the Middle Ages come from, and the people who made the cut needed it: announcing that the darkness is over and a new golden age begins with your regime is an excellent way to make a teetering regime look inevitable.

Then she tells a story that is hard to shake. Bruni's history had Florentine cunning defeating Gian Galeazzo Visconti, the Viper of Milan. When it circulated in 1444, the Viper's grandson did a spit take: "What the?! We didn't lose that war! Granddad dropped dead of a f*ing fever and the troops had to go home! The Florentines never beat us in a single battle!"

It turns out history isn't written by the winners; history is written by the people who write histories.Black Death, COVID…, 2020

So what does the grandson do? There is only one move: hire a classically trained humanist of your own and commission a history that frames things your way. Which is what everyone did. Milan, Venice, France, England, Hungary, Naples — everybody had to have one, and every one of them said there had been a bad middle age, that it was over, and that a glorious new age had begun with [insert prince here].

This is the thing she has actually been wrestling with for fifteen years, and it is much larger than correcting a popular error: the knife we use to slice history into periods was forged for somebody's political needs, and we are still cutting with it. Every "make X great again" is Bruni's knife.

Her blog is called Ex Urbe, "from the city." It opened in 2011 as a travel-and-food blog by a young scholar on a research year in Florence — genuinely about how to spot good gelato and where to buy tripe sandwiches. Its first real piece is "My Fight with Florence," a dialogue in which she says she is staying in to work and the city offers pizza, gelato, frescoes, perfect weather, a live orchestra playing Vivaldi. She says she isn't listening. The city says: fireworks. She writes: "I lost."

Fifteen years later the blog is where she ground out three large claims: how golden ages get manufactured; why Machiavelli invented an entire new branch of ethics; and why the real product of censorship was never silence but fear — an Inquisitor spent hours blacking out a book page by page when "it would have taken seconds to throw this book on the fire," because the blacked-out page was the product.

Her final answer to the 2020 question isn't "no." It's harder than that. The Black Death produced no golden age; it produced change — wages rose in a few places, fell in others, and in others elites cracked down with new laws restricting movement, inventing the first workhouses. As for us, she says we should aim for better than the Renaissance, because we have what they didn't: we know what a virus is, we know a vaccine can be made, we can compare policies against data. All Petrarch could offer after losing his world in 1348 was the consolation of dying with much good company.