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Blog Deep Read · 16 · nadia.xyz

Nadia Asparouhova
Who is carrying the thing nobody owns

March 2014 – June 2024 · ~75 posts · a decade · two clear turns: into open source fieldwork around 2018, out of it and into tech wealth and the organizational shape of ideas around 2022 · the blog has been quiet since June 2024; the writing moved to the Monomythical newsletter, itself last updated August 2025 · this page reads 16 pieces spanning April 2014 to March 2025, two of them from the earliest period, plus one long 2020 interview

In November 2018, a developer named Ayrton Sparling found code that stole bitcoin wallets sitting inside a small npm module called event-stream.

What made everyone lose their minds was not that someone had poisoned it. It was how the poisoner got the keys.

The author of event-stream, Dominic Tarr, had handed commit access to a complete stranger, because the stranger emailed and asked for it. Furious users compared it to opening your front door to the first person who knocks and then leaving for work. Tarr's explanation, in Nadia Asparouhova's phrase, was "maddeningly sincere":

He emailed me and said he wanted to maintain the module, so I gave it to him.quoted in The rise of few-maintainer projects, Increment, May 2019

Almost everyone read this as one person's negligence. Nadia read it as evidence that the world had quietly changed shape and nobody had been told.

So she counted. A 2014 study found that 93% of npm modules have exactly one maintainer. A 2015 study of popular GitHub projects found nearly two-thirds have just one or two; fewer than 3% of the sample had more than 50 contributors. The game engine Godot had 9,471 issues opened in 2018 — roughly 182 a week — while claiming two core developers.

The open source in our heads — a crowd around a shared goal, sleeves rolled up, governing by discussion — describes a small minority of projects. As she put it:

Instead of a community of developers looking after the entire Rube Goldberg machine, we've now got individual developers in charge of a pulley here, a marble there.The rise of few-maintainer projects, May 2019

Worse, GitHub had dropped the cost of contributing to nearly zero. Contributor counts went up while each person's involvement got shallower: in a 2016 study, nearly half of all contributors contributed exactly once, together accounting for under 2% of commits. What maintainers face is no longer collaboration. It's dispatch:

open source often looks more like a few developers playing air traffic controller to thousands of users who are lightly involved.ibid.

That sentence rewrites the whole problem. If maintainers are air traffic controllers, the cost of open source does not sit on the writing-code side; it sits on the attention side — and every "we need more contributors" solution amounts to putting a thousand more planes in the tower. So her prescription inverts: not recruitment, but designed friction — issue templates, bots, documentation, pushing the burden of proof back onto the person asking.

Which is why she thinks the nostalgic community story should retire:

While open source is still participatory, it doesn't look like Linux anymore. Perhaps it never did.ibid.

That judgment became the 2020 book Working in Public, which sorts projects into federations (many contributors, many users — the Linux shape), clubs (everyone rolls up their sleeves, but membership is bounded), stadiums (a handful on the field, a crowd in the stands), and toys. Her observation is that the stadium is eating everything — and that people running stadiums keep being told open source is "supposed to be" participatory, so they feel embarrassed to simply decide things. She thinks they should get over it.

Then comes the actual bet of the book. In 2025 she looked back and said she wrote it because:

what was happening to open source developers – who, in the face of overwhelming demand for their attention, were withdrawing from public online spaces – was going to happen to all of us.Introducing: Antimemetics, March 2025

That is the key to this mind. She was never really studying open source. She was studying who carries a thing that nobody owns, and what carrying it costs them — the title of her first report has the phrase right in it: unseen labor. Later the same question changed subject matter: philanthropy, science funding, talent, attention.

And the second layer of her answer is stranger. The longer she dug, the more she came to think that the things with agency are not people but ideas. In 2019 she wrote the sharpest self-description on this site:

I like thinking of people as vessels… You might think of this as "great prophet theory".The tyranny of ideas, May 2019

Against great man theory, her version: a person is not an agent of change but a voice box for some idea-virus that has seized them. "Ideas ride us into battle like warhorses." From which follows a beautiful corollary about fame — "Reputation is a list of your chronic afflictions" — and a working analysis of shamelessness as a strategy: when someone gets more popular the more they're denounced, it's because in communities with no borders, a sanction stops being a sanction and becomes a flare shot straight into the night sky. Whether the person is clever or even aware, she says, is beside the point: "The shameless person is simply a host for a set of ideas."

Push that line to its end and you get her 2025 book, Antimemetics. If some ideas spread by themselves, some must be structurally unable to spread — taboos, cognitive biases, the things we know we should do and keep forgetting. She joked to herself that the book should have been called Working in Private.

Her persuasiveness has a very concrete source: she actually counts. Writing about maintainer attention, she pulled the GitHub projects with the most issues opened in a year out of BigQuery, stripped mirrors and junk repos, hand-analyzed the support systems of the top 100, and published the dataset. Along the way she tested her own assumption — could star count serve as a proxy for support burden? Pearson coefficient 0.22. No. She wrote that up too, and in doing so retired the metric everyone in the field reaches for first.

She also puts footnotes under her own best frameworks. After laying out three models of talent distribution and explaining the entire difference between McKinsey and Silicon Valley culture, her last footnote reads, in full: "I don't know if this is true or not. It's a hypothesis!"

As for where she may be wrong: in May 2022, in "Idea machines," she described Sam Bankman-Fried's arrival as having "breathed new life into" effective altruism. Six months later FTX collapsed. The passage is still on the page, unedited — she didn't scrub it. And it exposes the blind spot in the framework: the parts list for an idea machine runs ideology, community, agenda, funders, scene builders, operators, and none of the parts is called accountability. Capital is fuel. She answers concentration with pluralism, but pluralism only decides whose ideas get money. It doesn't decide who the money answers to.