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Kenyon College Commencement · 2005

He spent eighteen minutes saying "don't take this as inspirational" — and it became the most famous inspirational speech ever given

David Foster Wallace · This Is Water

May 21, 2005, Gambier, Ohio. Kenyon College's commencement. On the platform stands a forty-three-year-old novelist in his trademark bandanna. Two-thirds of the way through, he is working himself up about rush-hour traffic — the enormous, lane-blocking SUVs and Hummers burning their "wasteful, selfish, 40-gallon tanks of gas," and how the patriotic or religious bumper stickers always seem to be on the most disgustingly selfish vehicles, driven by the ugliest—

The crowd bursts into applause.

He stops, mid-word: "this is an example of how NOT to think, though" — and then says the interrupted sentence over again, from the top.

That moment explains the whole speech. He was never criticizing SUV drivers. He was demonstrating how his own default programming runs — and the applause proved the audience's default programming was running in exactly the same way, while they congratulated themselves on being on the right side of it.

The speech opens with a joke. Two young fish are swimming along; an older fish passing the other way nods and says, "Morning, boys. How's the water?" The young fish swim on a while, and then one looks at the other: "What the hell is water?" Wallace immediately dismantles his own pedestal: "I am not the wise old fish." The story means only one thing — the most obvious, important realities are the hardest ones to see and talk about.

The reality he wants to make visible is this: you are wired to experience yourself as the center of the universe. That is not a moral failing, it is a factory setting — "It is our default setting, hard-wired into our boards at birth." He refuses to preach compassion. Instead he gets very concrete: the commute, the crowded supermarket, the checkout line that is too long. If you don't consciously decide how to think, you will automatically experience all of it as a personal affront, and everyone around you as stupid, cow-like and dead-eyed.

The tired cliché that a liberal arts education is about "teaching you how to think," he argues, actually means something specific: learning to exercise some control over what you think about. Because the same checkout line permits another reading — maybe the woman screaming at her kid has been up three straight nights holding the hand of a husband dying of bone cancer. Not likely, but not impossible. "The only thing that's capital-T True is that you get to decide how you're gonna try to see it."

Then the turn that gives the speech its spine: in the day-to-day trenches of adult life there is no such thing as atheism, and no such thing as not worshipping. Everybody worships; the only choice is what. Worship money and you will never feel you have enough. Worship your body and you will always feel ugly. Worship your intellect, being seen as smart, and you will end up feeling like a fraud about to be found out. What makes these forms of worship dangerous isn't that they're evil — it's that they're unconscious. They are default settings.

The freedom he ends on is deliberately unglamorous: "attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day." And then the reminder, twice: This is water. This is water.

Now the afterlife. Three years later, on September 12, 2008, Wallace killed himself at forty-six. Eight days after that, The Guardian printed the prose version for the first time and pulled a line about "making it to 30, or maybe 50, without wanting to shoot yourself in the head" straight into its standfirst. In 2009 a publisher turned the under-4,000-word talk into a 137-page hardcover gift book, roughly one sentence per page — and cut the line he had actually said on stage about why people who shoot themselves shoot themselves in the head. In 2013 a nine-minute inspirational short film set it to swelling music and went viral; six days later his estate had it taken down on a copyright claim.

A speech that spent its entire length warning against turning insight into a cheap sentiment was made into the template for cheap sentiment. It was never refuted. It was put to exactly the use it diagnosed.